It’s a question the company’s latest console, the new Xbox One, has been asking ever since it launched in March.
Now, it has a bigger challenge: which consoles are the fastest growing and fastest-selling in the console market right now?
It’s a complex question, and a tricky one to answer definitively, as most new consoles launch as new, cheaper and more powerful versions of existing consoles.
But with Microsoft’s new Xbox at the forefront of the race, the company has set itself the task of figuring out which consoles would be the fastest-growing and fastest to sell in the current market.
As of last week, the Xbox One is the fastest selling console of the year, according to data from IDC, with a cumulative sales of 2.4 million units.
That means the new console is ahead of Sony’s PlayStation 4, which has sold more than 1.4 billion units.
But the Xbox has also overtaken the PlayStation 4 in terms of unit sales, with 2.1 million units sold as of the end of March, compared to the PS4’s 1.8 million.
And the Xbox is a different kind of success story compared to its predecessors.
Microsoft sold 1.5 million consoles in 2014, while the PlayStation 3 had a mere 845,000 units sold in that year.
The new Xbox has just over a million consoles on its books, but that’s a small number when compared to Sony’s 12.2 million PlayStation 4s, or the 12.8-million Xbox Ones.
Microsoft says the Xbox one is also the fastest new-generation console to launch in the United States.
It’s currently the fastest seller of all new-home consoles in the US, which is a significant achievement considering that the US still has one of the biggest gaming markets in the world.
The Xbox One has sold 3.6 million units, which represents a 33% increase from the 3.1-million sales of the Xbox 360 and the 4.7 million of the PlayStation Portable in 2013.
Microsoft’s console has been the fastest to launch worldwide in the past three years.
Its launch in 2015 was a huge milestone, as it marked the launch of Xbox One X, the successor to Xbox One S. The next-gen Xbox One was also the first new console to be released in the West since the Xbox 720 launched in November 2013.
In the US this year, the next-generation Xbox One sold a total of 4.2 billion units, up 20% from last year’s 4.1 billion units and the most in the company the previous two years combined.
That’s a massive jump from its previous Xbox One console, which sold around 1.9 billion units worldwide.
The new Xbox is also in the middle of a new trend: the PS5 has overtaken Xbox 360 in terms, according IDC.
The PS5 also had a bigger success in the Western market than the Xbox in the last three years, selling around 2.7 billion units in the UK alone.
The PS5 is now the third-most popular new-model home console of all time in the western market, behind only the PS3 and PS4.
The PlayStation 4 has a much smaller market share in the west than the PSX and the Xbox, but it’s still the most popular new home console worldwide, with more than 2.5 billion units sold since launch in December 2013.
But it’s not just the new consoles that are catching up with Microsoft.
The company also sees its console strategy evolving in other ways, too.
The gaming consoles it’s selling are increasingly designed to compete with each other, and the company wants to keep its console offerings simple, which it does by using only one controller for gaming and two for watching TV.
The Xbox One will also have a home theater feature called SmartGlass, which can stream content from services like Netflix, Amazon Prime Video, Hulu Plus and Xbox Live to the console.
That could be a big hit with gamers looking to watch more TV.
But Microsoft is also working on ways to give people more ways to share their entertainment and to have a more personalized experience with their console.
Microsoft has also been investing heavily in the gaming industry, with Xbox Live Arcade, which launched in January, being the latest of many of the games that have been built around it.
Games like Super Meat Boy and Killer Instinct, which are both available on Xbox Live, have shown Microsoft is seriously investing in the industry.